Clean Cravings
Brand Strategy, Naming,
Brand Visual Identity, Brand Packaging
Brand Strategy, Naming,
Brand Visual Identity, Brand Packaging
We created the name and identity for Clean Cravings out of a desire to make healthy funky again. This
brand takes on a bold and unique character that’s built on the fresh play between comical illustrations and
clever messaging. Two-fruit smoothies become ‘Fruit smoooochies’ but three-fruits become ‘Fruitsomes’,
and you’ve got a brand that takes on a flavor of its own.
brand takes on a bold and unique character that’s built on the fresh play between comical illustrations and
clever messaging. Two-fruit smoothies become ‘Fruit smoooochies’ but three-fruits become ‘Fruitsomes’,
and you’ve got a brand that takes on a flavor of its own.
Indulging in our cravings has proven to be an age-old dilemma. From guilt to regret and everything in
between. Clean Cravings is a brand that aims to change all that, offering healthy options worth craving
for.
between. Clean Cravings is a brand that aims to change all that, offering healthy options worth craving
for.
