El Gouna Half Marathon
Brand Visual Identity,
Brand Communication Design
Brand Visual Identity,
Brand Communication Design
A brand all about running, we created a dynamic and playful identity for the El Gouna Half Marathon. We
took different silhouettes of runners mid-action as they prepared for the marathon, focusing on individual
elements of said actions and embedding a tailored message for each, creating colorful and unique
visuals.
took different silhouettes of runners mid-action as they prepared for the marathon, focusing on individual
elements of said actions and embedding a tailored message for each, creating colorful and unique
visuals.
When creating the logo for this concept, we wanted to infuse it with energy. This inspired our choice of
font, which seems to be in motion. We also incorporated El Gouna’s iconic domes, and its iconic color palette consisting of the three primary colors (red, blue, yellow). This colorful combination resulted in an
approachable logo that is memorable and represents both El Gouna and its iconic running event.
font, which seems to be in motion. We also incorporated El Gouna’s iconic domes, and its iconic color palette consisting of the three primary colors (red, blue, yellow). This colorful combination resulted in an
approachable logo that is memorable and represents both El Gouna and its iconic running event.
