We take the everyday grocery store to the next level by introducing our own version of a local specialty
food retailer with The Grocer. After having developed the strategy and name for this up and coming
supermarket brand, we created a logomark and identity to convey the honesty, reliability and energy of its persona.
food retailer with The Grocer. After having developed the strategy and name for this up and coming
supermarket brand, we created a logomark and identity to convey the honesty, reliability and energy of its persona.
We complement the name with a hand-drawn logomark that depicts the friendly grocer himself. The rest of the identity builds off of the logo and depicts the brand’s overall modern and friendly aesthetic.
